購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Chabe

的圖書
The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success
$ 760
The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success
作者:Chabe 
出版社:Advantage Media Group
出版日期:2024-01-23
語言:英文   規格:平裝 / 200頁 / 普通級/ 初版
博客來 博客來 - 行銷理論與實務  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success

內容簡介

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?

The Giant’s Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

What’s Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.

Key Features:

  • Audience Insight: Learn how to accurately identify and understand your target market.
  • Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.
  • Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.
  • Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.
  • Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.
  • Event Strategy: Discover practical advice for making a strong impression-and maximizing limited budgets-at trade shows and conferences.
  • Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectively.

Authored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

 

詳細資料

  • ISBN:9781642256024
  • 規格:平裝 / 200頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
克蘇魯神話 I:呼喚(精裝)
66折: $ 329 
金石堂 - 今日66折
當好總統變成壞總統
作者:黃相旻
出版社:衛城出版
出版日期:2020-10-28
66折: $ 231 
金石堂 - 今日66折
周姚萍的小作家書房1:是誰惡作劇
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2020-10-28
66折: $ 165 
金石堂 - 今日66折
記述府城:水交社
66折: $ 185 
 
金石堂 - 暢銷排行榜
叛逆玩家 01
作者:花於景
出版社:魔豆文化有限公司
出版日期:2024-11-20
$ 253 
博客來 - 暢銷排行榜
蔡康永的情商課2:因為這是你的人生
作者:蔡康永
出版社:如何
出版日期:2019-10-17
$ 276 
Taaze 讀冊生活 - 暢銷排行榜
被討厭的勇氣:自我啟發之父「阿德勒」的教導
作者:岸見一郎、古賀史健
出版社:究竟出版
出版日期:2014-10-30
$ 237 
Taaze 讀冊生活 - 暢銷排行榜
【全圖解】初學者の鉤織入門BOOK:只要9種鉤針編織法就能完成23款實用又可愛的生活小物
作者:金倫廷
出版社:蘋果屋
出版日期:2018-12-07
$ 337 
 
金石堂 - 新書排行榜
小說 BLUE LOCK 藍色監獄 決戰前的我們。千切‧玲王‧凜 (首刷限定版)(全)
作者:萌木桃
出版社:東立出版社
出版日期:2024-11-30
$ 219 
博客來 - 新書排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 新書排行榜
紀實千古回聲-三毛的三百七十五把鑰匙
作者:眭澔平
出版社:暖暖書屋文化
出版日期:2024-10-23
$ 430 
Taaze 讀冊生活 - 新書排行榜
臺灣原住民文學選集.詩歌【二冊套書】
作者:孫大川
出版社:聯經出版事業股份有限公司
出版日期:2024-11-21
$ 525 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策