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Ciaran Nagle的圖書 |
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$ 286 電子書 | Marketing with Case Studies - How to Write and Use Business Case Studies for Marketing
作者：Ciaran Nagle 出版社：Ciaran Nagle 出版日期：2013-04-11 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Marketing with Case Studies: How to Write and Use Business Case Studies for Marketing
Previously published as The Art of the Case Study this edition of Marketing with Case Studies is revised and updated.
Marketing with Case Studies sets out by describing why case studies are the power tools of marketing.
It then explains how to write and format your case study and, most importantly, how to put it into marketing effect across the internet, social media, in print and everywhere else.
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