Author Davide Gaeta: Davide Gaeta is Associate Professor at the Department of Business Administration at University of Verona, Italy, where he teaches economics of wine firms, wine policy, and economics of agri-food territorial systems. He has managed many private and public institutions, policy organizations and EU lobbies in the wine sector. Author Paola Corsinovi: Paola Corsinovi has a PhD in Wine Economics and Rural development. She lives and works in Bruxelles as researcher for wine union organisations and private firms. Corsinovi has been President of Young Florence and Tuscany Agriculture Association.