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Crosswell,Lance,Laura/ Porter的圖書 |
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$ 7020 | Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust
出版社：Crosswell,Lance,Laura/ Porter 出版日期：2018-04-30 語言：英文 規格：精裝 / 15.2 x 22.9 cm / 普通級  博客來 - 健康保健理論
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust
內容簡介
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
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