購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

D&ad (EDT)

的圖書
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
$ 750
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
出版社:D&ad (EDT)
出版日期:2018-03-16
語言:英文   規格:精裝 / 14 x 19.6 cm / 普通級
博客來 博客來 - 廣告設計  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:D&ad: The Copy Book

內容簡介

Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The Copy Book convinced me that everyone in business should study the art of copywriting.”
— Fortune.com

About the series:
Bibliotheca Universalis—Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight—never bore, always excite!
 

詳細資料

  • ISBN:9783836568524
  • 規格:精裝 / 14 x 19.6 cm / 普通級
贊助商廣告
 
金石堂 - 今日66折
日日減醣超市料理攻略
66折: $ 238 
金石堂 - 今日66折
岩合光昭 貓
66折: $ 231 
金石堂 - 今日66折
寫下歷史的世界500步道
66折: $ 495 
 
金石堂 - 暢銷排行榜
庫洛魔法使 透明牌篇 (首刷限定版) 16(完)
作者:CLAMP
出版社:東立出版社
出版日期:2025-03-31
$ 675 
金石堂 - 暢銷排行榜
魔法帽的工作室 04特裝版
作者:白濱鷗
出版社:四季出版國際文化有限公司
出版日期:2024-11-14
$ 253 
金石堂 - 暢銷排行榜
閃亮的金句:尋找滄海遺珠
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2024-11-07
$ 205 
Taaze 讀冊生活 - 暢銷排行榜
素食者【亞洲首部榮獲國際曼布克獎作品】
作者:韓江
出版社:漫遊者文化
出版日期:2023-05-10
$ 300 
 
博客來 - 新書排行榜
叛逆玩家 01 博客來獨家作者親簽版
$ 252 
Taaze 讀冊生活 - 新書排行榜
雌宿~妻子被淫亂地玷汙~
作者:雨あられ
出版社:暮想出版股份有限公司
出版日期:2024-11-14
$ 185 
金石堂 - 新書排行榜
What Does the Fox Say?狐狸說了什麼?03
作者:팀가지
出版社:長鴻出版社股份有限公司
出版日期:2024-11-22
$ 316 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策