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D. Padua的圖書 |
$ 2702 電子書 | Trust, Social Relations and Engagement
作者:D. Padua 出版社:Palgrave Macmillan UK 出版日期:2012-07-31 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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