Dave Coplin

The era of digital distraction How do we cope with today's information (over)flow? Why do we overdose on information? When and how should we switch off - and why is "disconnecting" important? This is not a Big Data book, but an attempt to pinpoint the problems: Our habit of overdosing on information. Our mistake of confusing options served up by algorithms with true choice. And our wrong assumption that snacking at the smorgasboard of information equates to true discovery. Dave Coplin argues that these are but the teething troubles experienced by the first generation of Big Data users. Right now it may look like the rise of the machines, but instead of accepting technology as the source of an inevitable data deluge, we should focus on using technology to cut through the information haze and reimagine how we live, work and do business. Technology will be the platform for the rise of humans.