David S. Baskin

Transform or Die: Company Imperatives for Success in a Global Information Economy, is a book that addresses the essentials of a changing Flat world. Transform or Die provides methods, rationales and instructions for how to develop and implement cross-cultural communication business strategies that must be addressed to be able to compete and succeed in the 21st century. The content is based on over 30 years of experience as an organization and executive development consultant, both internal and external to corporations. The content is based on research from authors and sources within relevant fields, as well as research I have conducted.