DeMarcus Rogers

From the SUBURBS to the SLUMS, private school to public school. Eight years ago, the Price family's lives changed forever. Rico Price, a local high school superstar is torn between feeding his FAMILY and fueling his FUTURE. With NBA DREAMS and an impoverished REALITY, Rico is left with the choice of running the streets or running the court. Which will he choose?  

Darrel Price, aka Juice was a drug king pin and up and coming entrepreneur in Atlanta, GA. He had all the money anybody from the hood could ask for, and he lived the lifestyle most people wanted to live. 

Juice wasn't the average hustler. He understood that life was about having a concrete mindset and what you fed your mind either kept you alive or got you killed. He came from one of the worst neighborhoods in Atlanta. His dad was killed before he was born, and his mother ran off and married a millionaire when he was thirteen-years-old. Never to be heard from again. 

Juice had to learn to feed himself at a young age, and the dope game was what he grew to be good at. He moved different, he hustled different, and he even talked different. Even the old hustlers sort of admired Juice; not because of the money he earned at a young age, but for the relentless ambition he had inside of him to succeed past what was around him.