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Donna Anselmo的圖書 |
$ 721 電子書 | Marketing Demystified
作者:Donna Anselmo 出版社:McGraw Hill LLC 出版日期:2010-08-06 語言:英文 樂天KOBO - 企業家精神與小型企業 - 來源網頁   看圖書介紹 |
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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.
This fast and easy guide covers:
Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
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