Dubosson

In a time when digital technology is changing every part of our lives, The Digital Shift in Organizations explores the big effects of this technological change on businesses, employees, consumers, and society as a whole.

Dubosson and Fragnière look at the good and bad points of the digital age and give useful advice for dealing with it. Chapters examine the changes that can’t be seen, caused by screens, networks and digital minds, and think about what the so-called Fifth Industrial Revolution might mean. Finding out how the growth in knowledge and the vital part that education plays are changing the world of work, and the changes affecting workers today, they look at how people’s buying habits have changed in the digital age, the rise of the prosumer (someone who is both a producer and a consumer), and the power imbalances created by digital ecosystems. Look into how digital citizens can help protect democracy, the problems with e-voting, and what the future might hold for digital public services.

The Digital Shift in Organizations uncovers the issues around digital manipulation, misinformation, data control and algorithmic transparency to discover how people and groups can deal with problems caused by new technology, and why it’s important to balance new technology with people’s well-being.

Magali Dubosson is a Professor of Marketing and Co-Head of the Market and Observatory Lab at School of Management Fribourg (HES-SO), Switzerland.

Emmanuel Fragnière is a Professor of Service Innovation and Risk Management at the Institute of Tourism, School of Management Valais-Wallis (HES-SO), Switzerland.