Emily O'Byrne

A blog is a great marketing tool for any small business: it can boost web traffic, increase customer loyalty, and make other marketing activities easier and more effective. This short book takes you step by step through starting a blog for your business. It includes exercises, worksheets and resources to help you create a blogging strategy to support your business goals, choose the right platform and medium, plan your content so you never run out of ideas, and design a blogging routine that works for you.