Ernie Tadla

Knowing and understanding these eight lessons on how to succeed in China could save you hundreds of thousands of dollars, earn you millions in profits and save you years of time. Read case histories on Wal-Mart, Micro-Soft, VW and DMG illustrating the lessons. This is a practical how-to book giving you insights into the psychology and behavior of how and why the Chinese act the way they do.

It is written by a senior Western manager who successfully managed an American-Chinese company in Shanghai. It will give you the information you need to decide if you should be in China and if so, what to expect and prepare for and why.

The first eight chapters trace his background and preparation, his entry pains and joys. The second eight chapters contain the Lessons he learned and wished he knew and understood before going. The last chapters contain case histories.