Erwin Itsy Lieberman

A Detroit, MI native, Itsy Lieberman climbed from truly humble beginnings to success as a coach and as an automotive marketing legend. Although his twice declared bankruptcy, Itsy's been wined and dined by the elite of the auto industry and of Hollywood. Now, in his light-hearted style, he takes us on a tour of corporate America--the private schools, the board rooms, and the club houses. Itsy shows us his rules for getting ahead on the playing field of life--rules that have also worked for such luminaries as legendary Detroit Pistons Coach Chuck Daly, one of Itsy's closest friends. Throughout his long career, Itsy has met most of the movers and shakers in the automotive industry, in Hollywood, and in sports. He introduces us to them here--telling stories that only he can tell and teaching lessons that one can only learn through such a varied career. His stories are never mean-spirited, sometimes touching, often hilarious, and always entertaining. In this age that glorifies youth, Itsy shows that life is worth living at any age when it's lived with a view toward giving back, which he had done in a variety of ways. He offers an intriguing idea for getting the rest of us to give back too. Learn Itsy's secrets for living "60 Years Young."