Falloure

Sheer Will gives you the story behind the story; not just the facts but the flavor, characters, context and global forces at work that would turn a tangled patch of sleepy bayou into one of the world's most powerful and strategically critical industrial engines. Mr. Falloure walks you through it all from vision to victories, celebrations to setbacks, with no holds barred. And all with a passion for Texas and American history that's absolutely contagious.

David Falloure is a contributor to several publications, including the Houston Chronicle, the Houston Heights Tribune, the Examiner News Group Publishing, and the Buzz Magazines. Among the subjects covered are the experiences of local Korean War veterans, the last gunfight at the Rice Hotel, the capture of Mexican couriers before San Jacinto, ghostly legends in Bellaire, Texas, the legacy of Henry Beachell, Galveston after the storm and more. An award-winning marketing executive, Falloure also blends history and branding though regular online features he writes for Brands in History. These are branding analyses on historical events and figures to uncover reasons for their successes, or why they remain in our collective memories. Falloure is a husband and father of three sons.