Figueredo Spacov

We live in a time when services tend to be exclusive and personalised. This context favours the inclusion of personal trainers in the daily lives of people who are looking for healthier lifestyles, which increases the supply of this service in the market and makes the scenario more competitive in terms of customers. Therefore, it is essential that professionals in this field use marketing techniques not only to showcase what they do, but also to differentiate themselves and attract more consumers interested in their services. Trainers use communication as their main strategy for advertising and promoting their services, with word of mouth, referrals and social media (Facebook, Instagram and WhatsApp) being their primary means of reaching customers.