購物比價 | 找書網 | 找車網 |
FindBook |
|
有 1 項符合
Floyd Y. Keeler的圖書 |
$ 1700 電子書 | The Advertising Agency (RLE Marketing)
作者:Floyd Y. Keeler,Albert E. Haase 出版社:Taylor and Francis 出版日期:2014-09-19 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
|
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
|