Higor Lambach is a journalist who graduated from UFPR and researches the environment. He has worked for media outlets such as Gazeta do Povo and Rádio Band News. Today, he works with large companies and start-ups on projects related to innovation, sustainability, and entrepreneurship. All of his training has focused on the environment. In analysing the news in the newspaper Valor Econômico, he concluded that there is a lack of understanding about the pillars of sustainability.
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