This book balances behavioral and database aspects of CRM to help students understand how a smart strategy provides a competitive edge. This edition includes the latest research and changes in organizational dynamics, customer satisfaction, social media, and database management, as well as new material on ‘big data’ and mobile technology.
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$ 6050 | Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
作者：Baran,Robert J.,Roger J./Galka 出版社：Routledge 出版日期：2016-10-31 語言：英文 規格：平裝 / 19.7 x 24.8 x 2.5 cm / 普通級/ 再版  博客來 - 行銷理論與實務
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圖書名稱：Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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