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Grete Birtwistle的圖書 |
$ 2014 電子書 | International Retail Marketing
作者:Christopher Moore,Margaret Bruce,Grete Birtwistle 出版社:Taylor & Francis 出版日期:2007-03-30 語言:英文 樂天KOBO - 經濟學 - 來源網頁   看圖書介紹 |
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
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