Guedes Pinto

This work was carried out in the parish of Ajuda, located in the city of Lisbon. An analysis was made of the shopkeepers in this parish to find out whether or not there were any specific products for the elderly. The parish was chosen because of the high number of people over 50. At the time of writing, more than 50% of the local population was aged 50 or over. The results show the current reality of the entrepreneurial vision of Lisbon’s shopkeepers.