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Harden B. Leachman的圖書 |
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$ 2175 電子書 | The Early Advertising Scene (RLE Marketing)
作者：Harden B. Leachman 出版社：Taylor & Francis 出版日期：2014-09-15 語言：英文  樂天KOBO - 工業與專業
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：The Early Advertising Scene (RLE Marketing)
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
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