Harold P. Benette

Podcasts are online audio and video content delivered via RSS feed.

Continued popularity has established podcasting as more than just a marketing trend. Now, it is considered as one of the best online marketing tools and a powerful content delivery system.

Podcasting is a multipurpose marketing tool. Podcasts can be created as a form of advertising, as an informational product, as instructional training material or as any other promotional form intended for the purpose of marketing your business all over the web.

There are many reasons why businesses should add in podcasting into their marketing mix:

1.       It is highly strategic and can target customers accurately
2.       It is very inexpensive to create and utilize
3.       It is creative media because it uses both audio and video to relate to your customers

This book will provide podcasting basics to the new online marketer. It will outline steps on how to make a podcast, how to get people to subscribe and how to make it spread virally. With this book’s help, you can absolutely double your sales and increase your online profits using low-cost advertising by means of podcasting.