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Herve Mathe的圖書 |
$ 1542 電子書 | Living Innovation: Competing In The 21st Century Access Economy
作者:Herve Mathe 出版社:World Scientific Publishing Company 出版日期:2015-08-28 語言:英文 樂天KOBO - 工業與專業 - 來源網頁   看圖書介紹 |
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Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.
Contents:
Readership: Graduate students and researchers interested in innovation studies and management; managers and leaders in organizations handling innovation activities.
Key Features:
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