Hohlweck

The aim of this book is to demonstrate that university exchange students are the driving force behind strong tourism activities, and form a market segment in their own right alongside young travelers. As well as making travel a priority throughout their mobility, they encourage and attract their friends and families to come and visit them. We will also show that if universities were to take into account the decision-making factors of students, they could attract a greater number of them, and thus improve the tourism activity of the city and the country. These international students represent a market that is often overlooked. Quantitative and qualitative studies have been carried out to address possible areas of improvement for tour operators, universities and schools.