Holly Siegel

The Sulwhasoo story began nearly a century ago, with founder Suh Sung-hwan's mother and her homemade natural camellia hair oil. After accompanying her on market trips to source quality ingredients, young Suh decided to explore the use of traditional Korean herbs, combining the precepts of sang-seng, a harmony between opposite energies, with indigenous plants to promote their health and beauty benefits. Generations of Korean wisdom, assisted by scientific techniques and centuries-old ingredients, have made Sulwhasoo one of the leading skin care brands in Korea. Treating each component in the manner that best maximizes its healing and beautifying benefits, Sulwhasoo steams, ferments, bakes, or otherwise enriches each part of the plant, lending each product the power nature intended. Centered on the principles of sang-seng, Sulwhasoo proves itself more of a lifestyle than a product line.