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$ 2886 電子書 | Internet Marketing and Big Data Exploitation
作者：I. Chaston 出版社：Palgrave Macmillan UK 出版日期：2015-02-11 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
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