In a career spanning 45 years, Ira Teich was a C.A., then executive in a Fortune 50 multi-national before leading the market strategy practice of a renown Toronto consulting firm. Ira transitioned to CEO of a Harvard-acclaimed consumer strategy, brand, and design consultancy - growing that agency globally to become the most successful in Canada and one of the five largest in the world. Now semi-retired and busier than ever, he continues an international practice in market growth, brand, and communication strategies. Teich donates half his time to boards and to advising NGOs and governments, including the Canadian Executive Service Organization (CESO) as a volunteer advisor on developing markets, trade, industry, product and place branding - to governments around the world. Ira has travelled and worked in over 80 countries.