Irene C. Fetterman

As an internet marketer, one of the most common phrases you will hear is “list building”.

You might wonder why this idea of building a list is so important in your ability to make money as an online marketer. Many wonder why they cannot just build websites, write some copy and collect their profits. Why is it so vital that you consider building a list?

First, let’s talk about what building a list means. Basically, this is where you have visitors to your site fill out a form with their name and email address.

Using this information, you stay in touch with your list (whether they have bought from you yet or not) via email. You will send good, quality information as well as the occasional sales letter to this list.

With any niche that you choose, you will need to make the decision as to whether building a list is even a viable option. However, if you think about it, there is usually some room for up-selling in just about any niche.

For example, if you have a website related to infertility and how to overcome it, you might wonder what else you could offer that group of people. If they use your program and are successful at getting pregnant, you could offer them all kinds of baby related items during their pregnancy. It is important to think outside of the box!