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J. Darroch的圖書 |
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$ 888 電子書 | Why Marketing to Women Doesn't Work
作者:J. Darroch 出版社:Palgrave Macmillan UK 出版日期:2014-07-05 語言:英文 看圖書介紹
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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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