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$ 3658 | GLOBAL WINE TOURISM
作者：JACK CARLSEN 出版社：CABI 出版日期：2007-08-25  三民網路書店 - 財經企管
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圖書介紹 - 資料來源：三民網路書店 評分：
圖書名稱：GLOBAL WINE TOURISM
- 圖書簡介
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
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