James du Fresne

Website Optimization - “Improving Your Website’s Conversion Rate”

Getting Your Website Visitors To
Do What You Want them To Do.

This book will teach you everything you need to know when it comes to getting your website visitors to take the action you want them to take. Commonly known as Conversion rate Optimization, you're about to discover what it takes to make your website a conversion rate magnet. 

Many years ago before websites became essential for all businesses, everyone would spend their marketing and advertising dollars in their local Yellow Pages book, in newspapers, local community newspapers, radio, TV and anywhere else they thought they might get a return. 

Whatever the promotional method was, the end result was usually always that your phone would ring, and you’d endeavor to turn those calls into sales. (Measuring the origin of those calls also always took a lot of effort on behalf of everyone) 

Nowadays, that has all changed. 

Most of those forms of marketing still exist, but now instead of picking up the phone, everyone just goes to your website to check you out first before they decide whether or not to call you. Even when someone learns about your business through referral or word of mouth, they still go and check you out on your website before they decide to buy from you, or contact you. 

When you understand that, how does that make you feel when you take an unbiased look at your own website? 

With websites now being the first port of call for practically ALL people to check out your business, it’s more imperative than ever that you have a website that is VERY effective at being able to persuade the visitor to take action and consequently needs to have a very well thought out and effective persuasion conversion strategy. 

Forget about all those fancy designers that try and convince you a successful site is all about the look and feel. I'm here to tell you, that whilst that has some importance, it probably only represents about 25% -33% of the likely overall success of your website. 

The fact is when people go to your website to check you out, they're looking for a reason to leave, so you need to provide them with an amazing value proposition within the first few seconds, to try and provide them with a compelling reason to stay. (It's the old wiifm (What's in it for me) situation that the visitor wants to understand from your site) if you can't or don't provide that compelling Value Proposition, then there's every chance that your visitor will leave your site and go and checkout your competition instead. 

How much is that costing your business? 

Why Your Website Sucks And The Reasons It Isn’t Making You Any Money presents you with everything you need to make your website a real success by going past the standard (narrow minded focus) of look and feel that most developers have and getting into the nitty gritty of visitor psychology and their thinking processes. You could call this book a conversion rate optimization guide. 

The tiny investment you might outlay will definitely reap you hundreds or thousands of dollars in return if you implement the strategies contained within it. 

I know that the value of the content in this book would normally command hundreds of dollars from people I consult with about Website Optimization And The Reasons Why It Isn’t Making Any Money, and yet you can get everything you NEED to know here for just a tiny fraction of that. 

I look forward to hearing about your successes.