Janardhan Upadhya P

Economics for Managers or Managerial Economics is a comprehensive text book written in the light of UGC guidelines for students of BBA, BBM, BBS, MBA, MCom, MA(Eco), AIMA and other similar courses offered by Indian universities and management institutions.

Economics concepts have been explained in simple language for easy understanding. The book is available in two parts that cover both the theoretical and practical aspects of managerial economics and Indian Economy. It presents a complete, rigorous and in-depth study of concepts, tools and principles of microeconomics along with numerous case studies and problems that help management students apply these principles in business decision making.

The book also includes the following practical aspects:

• Solved case studies pertaining to budget allocations for advertisement to improve the demand for a product, cost-price nexus, revenue analysis, elasticities in decision making, price elasticities, cross elasticities and break-even analysis

• Detailed examples of different types of pricing like skimming, penetration pricing, price discrimination, incremental pricing, growth maximization with managerial discretion, etc.

• The study of demand elasticity for a product when there is a price increase or price decrease and demand forecasting by assessing the demand for a product or a service using any method.

Additional features included are:

• Problems on Break-even analysis, Cost and Revenue analysis, Theory of Production, Consumer behaviour, Elasticity of demand problems, etc.

• Solved VTU question paper problems and solved case studies including the year 2016