Jay Kassing

What’s the fuss behind BIG DATA?
I’ve asked myself the same question and am excited to tell you about my latest book, What is Big Data? It’s a little book, packed with big ideas. If you have wondered why there’s so much buzz about “big data” and whether you should be using it at your institution, this book will provide the answers you’re looking for. It might surprise you, it might bring a smile to your face, and it might make you think about data in a whole new way. I hope you will share it with your board members, marketing department, and executive team.