Jean-Luc Frast

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Copenhagen Business School, course: Corporate Social Responsibility, language: English, abstract: The most recent publication by Porter and Kramer (2011) reaffirms this theory and expands it from merely environmental concerns to overall societal concerns, in addressing economic growth in the framework of the creation of shared value. Beyond the emphasis on the elimination of inefficiencies in production processes as described in Green and Competitive, Porter and Kramer assess that shared value is created by reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters at the company's locations. In the following section we will scrutinize the efforts undertaken by the chemical giant BASF with regard to its Corporate Social Responsibility strategy, relevant policies and initiatives implemented.