Jermaine Charles

Starting your own brand has been a dream of yours for a long time, but how do you get started? You may not have gone to design school or had any business experience but you have passion! As a youth in South Africa, you feel the time has come to create your own job and the time is now! Then this booklet is for you.

Not only will you learn the basics of what it takes to run your own street wear brand, you will learn about the fundementals of marketing. It also comes with a list of Cape Town based illustrators, graphic designers, brand crafters as well as garment suppliers and screen printers to get that first line out into the world. This is the first of two books coming out this year to take you through the journey of growing and marketing your brand.