Jim Wawro

“Nothing happens until somebody sells something.” And, if you’re like most, you may someday find yourself in the position of having to sell something. But, if you’re not a sales professional, how do you go about doing that exactly?

There are countless texts, videos, and audio presentations about how to sell -— but they are all general. How do you go about selling the specific something that you have to sell?

In this delightfully short, 1,000-word article, you will learn, through the true story of an author faced with the task of selling a book, how to research what you need to know to sell anything, how to get the expert marketing help you require (at a price you can afford), how to condense all of the selling advice you receive into a workable marketing plan specific to what you are selling, and, most importantly, how to use your own inner voice to guide you to marketing hits instead of marketing misses.
The author brings to this subject successful experience as a senior partner responsible for business development in a 1400-lawyer firm and as the author of several books, including "Ask Your Inner Voice," a definitive guide to proven methods for tapping into the wisdom that lies within you.

Little is written about how to tailor general marketing concepts to your specific marketing needs. Through the telling of a true story, this article provides specific, easy to follow steps for using your own inner voice to guide you to marketing success.