John Basso

Micro-Corps: Rise of the Idea Architects (A New Generation of Entrepreneurs) explores the fundamentals of starting and fostering a successful Micro-Corp in the age of the “bigger is better” business culture. John Basso, a technology and sustainability thought leader and CIO of Amadeus Consulting, shares his insight about what it takes to make a small idea flourish as an ultra-lean, ultra focused Micro-Corp. This book provides entrepreneurs with the tools and concepts necessary to work outside of traditional corporate structures by channeling their passion and augmenting their long and short term approach to produce business results within tight budgets and limited resources. Unlike small businesses, Micro-Corps leverage individual skills, focus on growing in profits rather than in size and are able to remain flexible throughout the ebb and flow of funds. Thanks to advances in the service and product industries, Idea-Architects are able to outsource much of the labor and resources needed rather than investing thousands of dollars into hiring a workforce. Though the amount of work and passion required to run a Micro-Corp is substantial, this business model has proven time and time again to not only generate substantial revenue, but to be fulfilling and provide job satisfaction to those willing to put in the effort. Based off of a series of interviews with successful Idea-Architects in a variety of fields, along with wisdom from John’s own business experience, Micro-Corps walks through the different business models, organizational approaches and productivity tactics that allow these smaller-than-small businesses to take off.