Judy Day Wilfong

It’s Your Business It’s Your Future is a business guide for earning more profit and attaining greater success through business practices that are easy to implement. You will get more customers, sell more products and services, gain more repeat and referral customers and make more money by applying the information. Every person’s future depends greatly on their ability to earn money and make good decisions. This book shows its readers how to do just that. It’s a must have for all business owners. New owners gain valuable knowledge that when put into practice can propel them toward success and help them avoid costly mistakes. For seasoned business owners it’s a fabulous refresher course or possibly it is new information on ways of providing customer services, building relationships, communicating more effectively and avoiding conflicts. In addition every sales person, especially in home sales people can benefit financially and professionally by incorporating the tips and lessons in their everyday business life. It’s Your Business It’s Your Future is full of easy to comprehend information, practical lessons, tips, and strategies to apply in the day to day operations of any small business. The book is written in plain language therefore it is an easy read. It’s packed with lessons, tips, strategies, and guidelines that are of great importance in running a successful business.  When the knowledge is incorporated in the day to day operations of any business… success is sure to follow.  It’s Your Business It’s Your Future has three sections. The first covers customer relationships and customer service, the second section discusses effective and efficient communication, and the third section is avoiding miscommunication and conflict. The customer relationship and customer service section of the book includes; a business’s most critical asset, the basics of building customer relationships, the how and why of customer service, how to build trust, respect, and a good reputation, plus how to easily exceed your customer’s expectations. Also included is a valuable chapter delving into business to business relationships. When a business builds strong customer relationships through correct behavior it gains repeat and referral customers and with those gains becomes more successful. In the second section on effective and efficient communication; listening skills, reading body language, and how to respond and react to customers are just some of the subjects discussed. Addition chapters on lost business opportunities and reasoning skills are in this section too. With efficient and effective communication less errors, problems, and misunderstandings occur. With fewer problems a business runs more smoothly and owners can spend their energy on business building instead of on unnecessary problems.    Section three covers avoiding miscommunication and conflict. Contracts, terms and agreement information are covered as well as how to handle conflict. There is also a brief chapter on knowing when and how to let a customer go. It’s Your Business It’s Your Future is a must have reference guide for all business owners and their employees. New owners gain valuable knowledge that when put into practice can propel them toward success. For seasoned owners it’s a refresher course or possibly different information about building relationships, communicating more effectively and handling conflicts. Also every person selling any product or service can increase sales  by applying this information.