購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Julien Stanwell Smith

的圖書
The Impact Equation
$ 158
    電子書
The Impact Equation
作者:Chris Brogan,Julien Stanwell Smith 
出版社:Penguin Publishing Group
出版日期:2012-10-25
語言:英文   
樂天KOBO 樂天KOBO - 業務參考  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:The Impact Equation

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”

Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.

Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.

As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

贊助商廣告
 
金石堂 - 今日66折
職場求生全攻略套書(三冊):《圖解職場心理學》、《圖解人際關係心理學》、《圖解NLP》
作者:齊藤勇
出版社:漫遊者
出版日期:2024-05-08
66折: $ 891 
金石堂 - 今日66折
賽斯書輕導讀有聲書第 3 輯
作者:王怡仁
出版社:賽斯文化
出版日期:2019-04-01
66折: $ 1379 
金石堂 - 今日66折
謝頓‧帕金人類圖套書(三冊):《人類圖,找回你的原廠設定》、《人類圖輪迴交叉全書》、《人類圖爻線全書》
作者:謝頓.帕金
出版社:橡實
出版日期:2022-07-27
66折: $ 1175 
金石堂 - 今日66折
ABC懶人瘦身蔬果汁:蘋果.甜菜根.紅蘿蔔,3種食材×每天一杯,快速瘦肚、高效減脂,喝出紅潤好氣色!
作者:柳炳昱
出版社:采實文化事業股份有限公司
出版日期:2021-03-25
66折: $ 238 
 
博客來 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 暢銷排行榜
落九花
作者:郭松棻
出版社:INK印刻出版公司
出版日期:2025-01-13
$ 379 
Taaze 讀冊生活 - 暢銷排行榜
ONE PIECE航海王(110)
作者:尾田榮一郎
出版社:東立
出版日期:2024-12-27
$ 97 
金石堂 - 暢銷排行榜
東京-臨界點-(全)
作者:ハル
出版社:東立出版社
出版日期:2025-02-28
$ 152 
 
博客來 - 新書排行榜
奈奈與薰的SM日記(16)
作者:甘詰留太
出版社:青文
出版日期:2025-01-20
$ 110 
Taaze 讀冊生活 - 新書排行榜
小可憐成了大財閥的心頭好(3)
作者:清漪
出版社:北京億森同創文化
出版日期:2025-01-17
$ 59 
Taaze 讀冊生活 - 新書排行榜
山野花香(10)
作者:清風九度
出版社:北京億森同創文化
出版日期:2025-01-17
$ 59 
Taaze 讀冊生活 - 新書排行榜
山野花香(全)
作者:清風九度
出版社:北京億森同創文化
出版日期:2025-01-17
$ 59 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策