Justin Bean

WINNER: Book Excellence Awards, 2023 (Sustainability category)

WINNER: Nautilus Book Awards, 2023 (Silver)

AMAZON BESTSELLER (New Releases and multiple categories)

Tired of all the doom and gloom? What Could Go Right invites you to ditch cynicism about the future, and build the one you want.

Instead of worst-case scenarios or Pollyanna optimism, you can envision an ideal world and be empowered to build it. The opportunity of our era is to transition to a sustainable, equitable, abundant global economy. When you rethink your mindset, understand tech and social trends, and design a future you want to live in, you can thrive by building a better future for us all.

Packed with insights, tools, and ideas for what an ideal future might look like and how to build it, What Could Go Right focuses on these three things.

Your Mindset: Rather than accepting dystopian tropes about our future, we’ll look at the reality of our current time as the most abundant and empowered humanity has ever been-and witness it getting better. By focusing on an ideal future, you can switch to an empowered mindset and invite collaborators to build a better future together. You’ll explore tools and frameworks like Design Thinking, Three Horizons, Five Dynamics, and more, to turn inspiration into pragmatic thinking, planning, and execution.

Trends and Opportunities: Explore the empowering tools, sustainable shifts in industry and technology, and social evolutions that are making a more equitable, distributed, democratic, cleaner economy possible. The economic, climate, and social crises around us are accelerating the urgency for change. This motivates communities and societies to collaborate. It inspires innovators to create new tools and approaches-all to make the transition to a better future.

Your Vision of a Better Future: Start imagining what an ideal future might look like by making the most of existing technology and knowledge. With thought leaders and industry experts, you’ll tour a future that is abundant, a Zero Marginal Cost Society, post-scarcity, and Omni-Thriving. By applying Maslow’s hierarchy of personal needs to social needs, you’ll explore examples of physiological needs (energy systems), safety needs (public safety and law enforcement), community and belonging needs (models of government), esteem needs (education and entrepreneurship), and self-actualization needs (post-scarcity to post-discontent societies).

You can find deeper meaning, an invigorating mission, and success in business by working to create the world we want to live in ... and leave to our children. It is the biggest opportunity of our time, and this book helps you to seize it.

＂We don’t get the world we want simply by fighting the one we don’t. We get the world we want by building it.＂