KOBO PUBLISHERS

Summary

Brand is not a new term for many of us. Whenever something has to be bought one looks for good stuff or good service provider. People who have capacity to pay little more for the same product look for Branded products or services. The word Brand is misunderstood as products or services which are better than the rest. There might be companies who are not Brands but have better product and services. But the market reach of Brands is more as they are constantly trying to reach us and leave an impression on us. So when you plan to buy some product or service, the first thing that comes in mind is Branded stuff. This is how Brands live with us in our minds and our lives. ...............

Brands are trying to discuss issues prevaling in society through their advertisement campaigns. They are coming up with all sorts of initiatives especially when it comes to Parents and Children. Here six such Brands and their unique Brand initiatives have been discussed and how the Branding strategy is shifting from Brand advertising to Brand Imaging and Brand Loyalty.