Katrina P. Votswana

The major elements of any catering business are the food and service. After all, any event, whether for business or social function, requires a selection of food and drinks and some amount of service to do the job of organizing the food and drinks for the event or meeting.

However, the business of food catering is more than just cooking and food and drinks selection. It also calls for the very basic administrative tasks, financial planning, marketing and sales, as well as public relations activities.

Word of mouth marketing is still the most powerful form of advertising, so you would definitely want to set up your start-up business with the right fundamentals so you’re all ready for progress.  You may want to take into account some of these important business strategies when setting up your food catering business:

1.       Study your target market, which are your potential customers and potential competitors
2.       Write down your business plan covering all possible challenges to success
3.       Securing your finances
4.       Taking care of business registration and documentation
5.       Personnel, inventory and daily management

A food catering business can be a very lucrative business idea nowadays. If managed well, a small start-up home-based business can easily turn into a big-time, top-choice pick of any business or social activity.