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Kellie McElhaney的圖書 |
$ 649 電子書 | Just Good Business
作者:Kellie McElhaney 出版社:Berrett-Koehler Publishers 出版日期:2008-12-01 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.
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