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Kellie McElhaney的圖書 |
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$ 649 電子書 | Just Good Business
作者：Kellie McElhaney 出版社：Berrett-Koehler Publishers 出版日期：2008-12-01 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：Readmoo 評分：
圖書名稱：只做一筆好生意
Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.
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