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$ 8820 | Feminists, Feminisms, and Advertising: Some Restrictions Apply
作者：Golombisky,Kim(EDT)/Kreshel,Peggy J.(EDT) 出版社：Lexington Books 出版日期：2017-10-16 語言：英文 規格：精裝 / 16.5 x 24.1 x 3.2 cm / 普通級  博客來 - 行銷理論與實務
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Feminists, Feminisms, and Advertising: Some Restrictions Apply
內容簡介
This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
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