Leah Cox

Free 30-day email training series for online entrepreneurs - get my top 30 copywriting tips to help you find your voice, gather your tribe and turn your online words to gold (or money.) -> www.leahmarjoriecox.com/30-day-writing-challenge/ (just copy and paste into your browser) 

Finding it freakin’ impossible to write an About Page for your website?

Whether you’re new to entrepreneurship and just starting out with your first website or you’re a seasoned entrepreneur having a website overhaul, writing an About Page that feels authentic is seriously tough.

But why is taking the time to get it right even important?

Listen, whether you’ve got a simple blog or a fully-fledged business, the primary goal of your website is to turn visitors into email subscribers.

Why?

Because email subscribers are THE key to business success. The people on your email list are the tribe of people you’re gonna love and nurture. They're the people who are gonna buy your products and services.

Followers on Twitter, Facebook and Instagram are all terribly lovely, but you don’t own those followers. If Twitter disappeared tomorrow, you’d have no way of reaching those people. Same goes for Facebook, Instagram and all the other social media channels.

But when someone gives you their email address, that’s not going to disappear. And the more people you have on your email list, the more potential clients and customers you can reach directly through email. And believe me, that’s gold. Or maybe even platinum. Whatever, it’s really valuable.

So that’s the primary goal of your website. And your About Page, being one of the most visited pages of your site, is one of the best places to fulfil that goal.

But like I said, writing an About Page can be pretty darn difficult. 

In this short ebook, I’ll take you through, step-by-step, how to write a non-sucky About Page that turns website visitors into subscribers, raving fans and dream clients.

As well the ebook edition, you’ll also get: 

- access to my email training series for online entrepreneurs for free - get my top 30 (copy)writing tips to help you find your voice, gather your tribe and turn your online words to gold (or just regular money.)