博客來 - 零售與銷售法
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看圖書介紹In Structured Prospecting, sales strategist Harm Linnecke dismantles the myth that sales success is about luck or ＂natural talent.＂ Drawing on over 15 years of frontline experience in the competitive IT markets, this is not a book of abstract theory. It is a tactical manual for the modern SDR, BDR, and Inside Sales Professional who wants to dominate their market in 2026 and beyond. What You Will Discover Inside: The Psychology of the ＂No＂ How to master the emotional rollercoaster of rejection, ghosting, and no-shows so you stay bulletproof.
The Eisenhower Matrix for BDRs: A proven system to prioritize revenue-generating tasks and eliminate ＂busy work＂ forever.
Cold Calling 2.0: Move from ＂telemarketer＂ to ＂Consultant.＂ Learn the art of the Pattern Interrupt, how to use Upfront Contracts, and scripts that actually open doors.
Email That Converts
The Methodology Blend
Who This Book Is For:
- New SDRs/BDRs who want to fast-track their promotion to Account Executive.
- Experienced Reps stuck in a slump who need a system to break through.
- Sales Managers looking for a training playbook to build high-performance teams.
