MELICHER

"Business managers will gain a basic understanding of the complex world of finance with this engaging book. It presents a balanced survey of the three main areas of finance: institutions and markets, investments, and financial management. The examples have been completely updated throughout to provide the most relevant information. Discussions of small business practice help them gain a better understanding of small business applications. More focus is placed on ethics to reflect the headlines in today'snews. Additional end-of-chapter questions and career-profile features also enable business managers to connect the material to the real world."--

Ronald Melicher is a Professor of Finance and Chair of the Finance Division in the College of Business at the University of Colorado at Boulder. He is also a President's Teaching Scholar and the W. H. Baughn Distinguished Scholar. Dr. Melicher is currently in his 31st year of teaching at the University of Colorado.