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Revenue down. New customers scarce. Costs skyrocketing. That’s the reality that many businesses are facing today... and the economic storm hasn’t even hit yet.

For many business owners and leaders, the fear of what’s happening, and what’s to come, is creeping under their skin and keeping them awake at night. So much uncertainty... so few answers.

The storm sirens are blaring as loud as ever: Major - economic bedrock - companies, are missing their targets and steeply down-trending their forecasts. Financial firms are collapsing. Banks are holding back lines of credit, or even recalling them. And billionaires like Jeff Bezos are advising everyone to ＂batten down the hatches＂. Yikes!

These aren’t just empty words of caution either. The data backs it up with Hubspot reporting that a whopping 67% of consumers reported at the end of 2022 that they are spending more cautiously, purchasing less, or outright avoiding making purchases beyond absolute necessities. Another 20% on top of that were expecting to slow their spending in 2023.

There is no denying it, the times ahead are going to be hard. There should be no question in your mind about that.

The question that should be in your mind is this:

＂What can I do to prepare my business for the tough times ahead?＂

That’s the question that this book answers.