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Marc H. Meyer的圖書 |
$ 4704 電子書 | New Venture Creation
作者:Marc H. Meyer,Frederick G. Crane 出版社:SAGE Publications 出版日期:2013-01-04 語言:英文 樂天KOBO - 企業家精神與小型企業 - 來源網頁   看圖書介紹 |
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
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